PRODUCT LEAD

Martin Christov

Portrait of Martin Christov
Portrait2025

Age 35

I work closely with stakeholders to align business, design and engineering around a shared vision, guiding multidisciplinary teams from discovery through delivery.
I enjoy reducing complexity by identifying root problems and shaping elegant, practical solutions.

My background in UX, software engineering and product strategy allows me to bridge business goals with technical implementation while leveraging modern AI tooling to dramatically accelerate product delivery.

01

Skills

What I bring

Product & Leadership

  • Product strategy
  • Roadmapping
  • Client & stakeholder management
  • Team coordination
  • Discovery & requirements
  • Turning complexity into simplicity
  • Asana
  • Notion
  • Trello

Technical

  • React
  • Next.js
  • React Native
  • STRAPI
  • Supabase
  • Brevo
  • Vercel
  • Architecture & technical direction
  • API architecture design

Design & craft

  • Strong UX judgment
  • Design direction & collaboration
  • Wireframing
  • Figma
  • Design systems

AI-accelerated delivery

  • Claude Code
  • Lovable
  • AI-assisted design system, prototyping & implementation
02

Experience

Selected roles
  1. 2023 — Present

    Remote / Nairobi

    Product LeadAkvo

    Worked alongside the United Nations Environment Programme (UNEP) and international stakeholders to define, design and coordinate the implementation of the Global Plastics Hub — a platform supporting global collaboration around plastic pollution initiatives.

    • Led product discovery workshops with UNEP stakeholders to uncover requirements, align priorities and shape product direction.
    • Translated complex policy, environmental and organizational requirements into intuitive digital workflows.
    • Coordinated designers and developers throughout the delivery process.
    • Balanced user experience, technical feasibility and project constraints when defining product solutions.
    • Collaborated closely with engineering teams to ensure consistent implementation and product quality.
    • Facilitated communication between technical teams and non-technical stakeholders.
    • Drove iterative product improvements through continuous stakeholder feedback.
    • Leveraged modern AI tools to accelerate research, specification writing, UX exploration and implementation.
  2. 2019 — 2021

    Remote / Amsterdam

    Technical Product LeadAkvo

    • Owned the front-end and UX of Akvo's Monitoring & Evaluation platform, used by a Dutch NGO's global partner network to win government and EU funding.
    • Rebuilt a complex product from scratch with a much-improved design and functionality, working hand-in-hand with the in-house designer.
  3. 2017 — 2018

    Sofia

    Lead Front-end & UXSensika Technologies

    • Led a complete redesign of a mature media monitoring platform, dramatically simplifying user workflows without sacrificing functionality.
    • Established a scalable design system that improved consistency across the platform.
    • Shipped a few apps with React and React Native.
  4. 2017 — 2018

    Dubai

    Lead Front-endBookanyservice.com

    • Led front-end for an "Amazon for services" marketplace: a high-performance PWA plus a cross-platform iOS/Android app.
  5. 2015 — 2016

    Sofia

    Fractional Product Lead & Technical ConsultantStartupCommando

    • Founded a studio helping startups and companies ship products. Ran client discovery, designed UX/UI, coordinated a small team, and delivered across sectors — from clinical cancer-research software to a fintech POS and a think-tank's digital platform.
  6. 2012 — 2015

    Sofia

    Co-founder & Product LeadGymRealm

    • Co-founded a B2B SaaS for gym management. Owned product and UX, ran user interviews, managed the team, and helped raise multiple rounds — turning a dated interface into an above-industry-standard product.
  7. 2008 — 2012

    Freelance Product & Front-endIndependent

    • Worked with dozens of international clients across multiple industries.
    • Learned requirement discovery and how to communicate with non-technical stakeholders.
    • Developed the ability to rapidly understand unfamiliar business domains.
03

Selected Products

Shipped work
04

Languages

I SPEAK OR STUDY
05

About

MY CONTEXT

If we end up hopping on calls, you'll often see me with Andalucía, Istanbul or the Balkans in the background. I enjoy good coffee, different tea traditions, and Mediterranean breakfasts — be they Turkish, Levantine, Egyptian or Moroccan. I spend a lot of time busying myself with questions of history, politics and religion. And I reread The Lord of the Rings and The Silmarillion every summer.

Born 1989 in Varna, Bulgaria.